Since there are more people who own mobile phones and make use of them daily than full time Internet users, magazine readers or peoplewho have TV, the mobile phone market is the largest single target. Globally, there are around eleven times more mobile handsets than there are Internet access points. This means that more people can be reached via SMS than with e-mail or fax communications.

SMS texting is an easy, cost-effective and the cheapest method to communicate with any mobile audience. SMS messaging reduces both money and time of communication. The fact that SMS also can be sent out in bulk to large groups of recipients in a manual or automated manner further means that fewer resources are required to accomplish the communication.